"The Beatles and Success" Archive

What Are You Reading?What Are You Reading?

I was struck this morning by a LinkedIn posting by my friend and colleague Eileen McDargh. Here’s what she wrote:

Get in control by reading only what matters. And what matters concerns your business, your future, your soul.

Another friend and colleague of mine, the late Charlie “Tremendous” Jones, was famous for saying:

You will be the same person in five years as you are today except for the people you meet and the books you read.

award winning performanceReading is becoming a lost art. What used to be “reading time” has now been taken over by television, Facebook, Words with Friends (BTW, I just played “civet” for 57 points!), and aimless Internet browsing. And this is a shame, because time spent reading great books—books about your business, your future, your soul—is like time spent digging in a vein of pure gold. Biography, history, great fiction—these can all pay rich dividends.

So why aren’t we doing it? Why, instead, do we find ourselves saying things like:

“I’m so behind on my reading.”
“I’ve got a stack of books I’ve been meaning to get to.”
“I’d love to read more if I could just find the time.”

Really, would you ever say, “I’d love to dig in a vein of pure gold if I could just find the time”? Of course not. You’d find the time!

So why not make reading a priority? Instead of saving it until everything else is done (which, by the way, will never happen), make it an appointment. “I can’t play Words with Friends right now—this is my reading time.”

I encourage you (and by “you” I mean “me” as well) to schedule reading time every day. Another friend and colleague, Randy Gage, begins and ends each day by reading something motivational and uplifting. That’s not a bad practice.

Finally, I’d like to invite you to share your insights with other readers. What are the books that have made—or are currently making—a positive difference in your life? Please leave your thoughts in the comments section below.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


It’s Okay to Say “No” to the Wrong CustomerIt’s Okay to Say “No” to the Wrong Customer

I was at an event recently where one business speaker asserted that there were four words you should never tell a customer: “I can’t do that.” And he had some very good reasons for this assertion:

Your competitors love it when you tell a customer, “I can’t do that.”

It’s music to their ears.

When you tell a customer, “I can’t do that,” you’re giving them an excuse to look elsewhere, and you’re opening a window of opportunity for your competition. This is a bad thing.

Except when it’s not.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


An Award-Winning Performance…Every TimeAn Award-Winning Performance…Every Time

award winning performanceSome of you know that I used to produce a sketch comedy TV show in Seattle called Almost Live! It was on the air for fifteen years, and number one in its time slot for ten straight years. During those fifteen years, my team and I won more than 100 Emmy Awards. At the risk of sounding immodest, we were really, really good at what we did. Our goal was to give an award-winning performance every week, and most of the time we did just that.

So here’s the thing that always amazed me.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Do Your Customers Trust You?Do Your Customers Trust You?

award winning performanceI’m getting ready to board a plane, something I do several times a week. Each time, I’m putting my trust—and my life—in the hands of the pilot. This is, in all likelihood, a person I’ve never met, and never will meet. But I rarely, if ever, think about it, and I’ll bet you don’t either. The trust is so implicit that you don’t even think about it.

So my question for you today is a simple one: Do your customers have that kind of trust in you?

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Who’s in Charge–You, or the Rain?Who’s in Charge–You, or the Rain?

award winning performanceIt’s a cold, gray, rainy day here in Seattle, and I noticed fewer people at the gym this morning. Coincidence? Perhaps, but I don’t think so.

See, I almost didn’t go to the gym myself. Who wants to go to the gym on a miserable day like this?

For that matter, who wants to go to work? It’s a dreary, depressing day—a perfect day to rent a few movies, pop some popcorn, wrap yourself in a blanket, and take a break from it all.

Some people might do that. But not the award-winning performers.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


It’s Not Enough to “Want It More”It’s Not Enough to “Want It More”

award winning performanceLast night I heard a television commentator say that the Republican nomination is going to come down to “who wants it more.”

I sincerely hope that this is not the case.

Republican or Democrat, I sincerely hope that we’re not going to choose our leaders on the basis of who wants it more. I mean, really, would you make any other choice that way?

“Honey, where would you like to eat tonight?”

“Well, the Mexican place is always great. The Italian place is kind of grimy and the food’s not that good, but I think they want it more.”

“Italian it is, then!”

Or:

“Which one of these guys should we pick for the basketball team?”

“Well, the guy on the left is seven foot six, lightning fast, and can dunk the ball without leaving the ground. On the other hand, that little fellow next to him—the one who comes up to his waist—really, really wants it.”

“Welcome to the big leagues, little guy!”

Sounds kind of preposterous, doesn’t it? That’s because in the real world (which apparently excludes the world of politics) we reward performance, not wishes.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Would You Hire You?Would You Hire You?

Would you hire you?

A friend and I were talking recently about Michael Gerber’s seminal book, The E-Myth Revisited, and that got us talking about the by-now-almost-cliched concept of “working on the business” rather than “working in the business.” The basic idea is that a baker (to use Gerber’s example) decides to open a bake shop, and then spends all her time baking rather than running a baking business. To grossly oversimplify, Gerber is saying that, as business owners, we need to step back from being a “technician” within the business and look at it from a larger, more entrepreneurial perspective.

I propose we step back even further, and look at our businesses not as technicians, not as entrepreneurs, but as customers.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Are You Playing Music…or Just Notes?Are You Playing Music…or Just Notes?

award winning performanceSee that guy on the left? The one at the Steinway? That’s Andras Schiff, one of the greatest concert pianists alive today. Andras and I have a few things in common: 1) we both play the piano; 2) we both play Steinways (although his preferred instrument is a Bosendorfer); 3) we’ve both had dinner with my sister (but not at the same time; I’ve never met Mr. Schiff, whereas I’ve met my sister several times).

I want to talk about #1. We both play the piano. We have that in common. Here’s where we differ:

I play notes; Andras Schiff plays music.

I enjoy playing the piano. I’ve played in a few bands, and I can play well enough to entertain myself, and—on a good day—others. But I’m not a master. Unlike Andras Shiff, my playing doesn’t rise to the level of award-winning performance.

Here’s the difference.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Are You Asking the Right Questions?Are You Asking the Right Questions?

Today we’re going to do a bit of reverse engineering to see just what it is that makes us tick. Ready? Here we go:

Our life—which includes our job, our relationships, our income, our health—is determined, to a large extent, by our actions.

Our actions are determined, to a large extent, by our beliefs.

Our beliefs are determined, to a large extent, by our thoughts (and vice versa). But what determines our thoughts?

Our thoughts are determined, to a large extent, by the questions we ask.

And most of us ask bad questions.

If any of this rings true for you, then it really comes down to one simple equation:

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert


Are You Truly Informed?Are You Truly Informed?

award winning performanceSeth Godin wrote an interesting blog today pondering whether there will ever be a time when being uninformed is cause for shame. It’s a good question, particularly in a culture that seems to equate “uninformed” with “real.” A culture that thinks having an “elite education” is a bad thing (and it’s especially galling when these invectives come from graduates of Harvard, Princeton, and Yale). A culture that watches only Fox News or only MSNBC and considers itself informed. Here’s a secret:

If you’re only informed about one side of an issue, you aren’t informed.

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Bill Stainton
Bill's keynote presentations combine Business Smarts with Show Biz Sparks!
Author of The 5 Best Decisions the Beatles Ever Made
Speaker, Author, Beatles Expert